Considering the strict Facebook contest guidelines the social platform
has in place, businesses are turning to a third-party Facebook contest
app to help them run Facebook contests. A good Facebook app, such as
Contest Domination, not only helps you comply with Facebook's rules but
also comes with tons of perks to streamline your Facebook contest
set-up.
Look out for these top 8 features of a stellar Facebook contest app:
1. Customizability
Marketing
is about branding and your Facebook contest should reflect your
company's brand just as any other component of your online presence
does. Minimally, your Facebook contest app will allow you to easily
include your logo and an image of the prize as well as text to describe
the contest. A good Facebook contest app will also allow you to embed
video, add fields to your sign-up form (usually set to just name and
email), and even customize the template, fonts and colors of your
contest page.
2. Affordability
A Facebook contest app can
cost thousands of dollars each month. If it's your first few times
hosting Facebook contests, opt for a cheaper option such as Contest
Domination, which provides a multitude of features for a minimal price.
This decreases the risk of investment as you test the waters and see if
Facebook contests can be beneficial to your business.
3. Analytics
One
of the most important benefits of marketing on the Internet is being
able to accurately measure results and the same should be expected of
Facebook contests. Your Facebook contest app should either have its own
analytics system or have the capability to link to Google Analytics, so
you can analyze the data and measure ROI after each venture.
4. Facebook Tab Creation
The
Facebook contest guidelines clearly state that you are not allowed to
host a contest directly on Facebook. A typical Facebook contest app
complies with this rule by automatically setting up a tab in your
Facebook page where the contest will be run. This is the link you'll
send others, where the contest sign-up form will be. It should handle
the gateway, requiring users to Like your page before continuing on to
the form for one of your Facebook contests.
5. Viral Marketing
Facebook
contests are an opportunity to get the word out about your business
through viral marketing. Imagine if all your Facebook friends shared the
contest with their friends and so on; you would potentially create
brand awareness with millions of people! Through a good Facebook contest
app, you can encourage viral marketing with a points system. Contest
Domination encourages friend referrals by offering more entries for
every referred friend who signs up for your contest.
6. Newsletter Integration
Add
extra benefit to Facebook contests by having your contest form lead to
two results: signing up to the contest and signing up for your monthly
company newsletter. This way, you can build your list and stay in touch
with all those new leads. Many Facebook contest apps automate this
process for you when you link accounts.
7. Facebook Contest Rules
With a Facebook contest app, you no
longer have to worry about the fine print and legalities. The app should
provide you with an official rules page for Facebook contests that
updates based on your specific contest information and will be linked to
on your contest sign-up page.
8. Winner Selection
When
the contest is over, it's time to a randomly choose a winner. This
process can also be managed by a Facebook contest app. Either you
manually press a button to choose a random winner (or more than one
winner) from the list of sign-ups or the app may automatically do this
for you as soon as the contest ends. Remember to notify the winners by
email instead of through Facebook, another one of the Facebook contest
guidelines.
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